Recent scientific studies documented in various textbooks and academic journals show that choosing of colors to represent a specific brand or business is one of the most effective ways of attracting customers. For instance, many fast foods restaurants use bright yellows and reds to represent their brands. The color red is notoriously known for drawing up customers’ attention. It does this by producing a feeling of excitement in the mind of consumers. On the other hand, yellow is used because it causes prospective customers to pause and feel happy. This newly developed mind frame encourages them to buy their products.
They are highly visible
Most of us have walked in streets that have food courts or driven in a busy retail highway. Try to remember which colors caught your attention the most. I am sure among your picks there are bright yellows and reds. This is evidently shown by construction workers or motorcyclists who wear high visibility vests. They all have a conspicuous yellow color. Due to the ever-rising need of this apparel, you can easily purchase yellow hi-vs vests online.
Color makes rule choices
A color preference is an emotional response that lacks any rational basis. Psychologists say that colors rule the choices we make on nearly everything. Many people would like to think they make sound decisions based on merits and demerits. However, this is not the case since we are all unknowingly ruled by our preferences in color.
Some colors portrays some characters
For instance, some delivery services use brown for their trucks and corporate uniforms. The color brown portrays reliability, and this is exactly what these companies want their customers to think as they entrust them with their packages for delivery. Software companies mostly employ the color blue for their logo, packaging, and products. Psychologists say blue helps in instilling loyalty in customers and with the software market becoming more competitive every day, loyalty is a priceless commodity.
Its advisable to have colored uniforms
Marketing experts’ advice is that for maximum benefit, the branding colors must be clearly displayed at all consumer touch points. This has made many companies to display their corporate colors during advertising, custom uniform printing, product packaging and transportation among others.
Colors employed in workers’ uniforms play a significant role in the success of business
When business owners utilize the psychology of colors, they help in enforcing the business image or messages like reliability or technical proficiency. Consumers take this message more seriously when used on work wear vests since a real human being wears it, a person who makes the brand seem much more realistic to the customers.